The best day of my teaching career involved the culmination of the Marketing Project Presentation. The Honors Marketing students were tasked with a role-play project where they presented their marketing plans for an Energy Drink. Each group was tasked with developing a Marketing Project Plan including a commercial for a fictional Energy Drink named "Bee Energy". Throughout this process, the students displayed remarkable engagement in learning and delivered genuinely impressive marketing strategies. However, one student group's presentation is one I will never forget!
This particular group of students devised a commercial for the energy drink, using Stop Motion animation and filming it themselves. This project caught my attention not only because it successfully achieved all the learning objectives of the course, including creativity, but also because it effectively integrated the concepts from various courses within the Business Department. The synergy of skills from Video Production, Marketing, Record keeping, and Photoshop was crucial for the completion of this project.
I felt an immense sense of pride witnessing the creativity and effort put forth by the students, and how they used their individual strengths and interests throughout this project. They skillfully demonstrated their learning through their personal choices. This project tailored the learning experience to each student, making it a truly personalized endeavor.
Enjoy the commercial below for BEE ENERGY
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